The Role of This Work
The Product Build is the engagement for brands that need to move from a promising concept to a product that is commercially ready. It is used when the idea is strong but the path to a viable, manufacturable, and market-ready product is not yet defined.
It is the natural next step after a Strategy Build, or the right entry point when the product idea is clear but not yet ready for development.
Two Tracks
New Product Development
For brands building something that doesn’t exist yet. The work begins before a single ingredient is sourced—because decisions made at bench scale determine what’s possible at volume. Every format choice, ingredient decision, and process parameter is justified before it’s committed to, not after a failed co-manufacturer trial. The deliverable is a complete technical package built to survive contact with a manufacturer.
Deliverables: formulation development and documentation, ingredient specifications, process parameters, Gold Standard batch record, scale-up management from bench to co-manufacturer, SOP library, production-ready technical package.
Optimization
For established brands with a product that isn’t performing—on cost, on consistency, or on both. Legacy formulations accumulate decisions that made sense once and are expensive now. This track audits what exists and rebuilds the specification to hold at volume, without sacrificing the sensory profile the brand was built on.
Deliverables: full formulation audit, root-cause analysis of production bottlenecks or instability, COGS reconstruction, revised specification and SOP documentation.
Both tracks deliver to build spec. Neither extends into full commercialization.
Structure
Ready to build something
that holds at volume?